How to make Emotional Connection with Viewers using Animation in Websites
Animation Video is not just about keeping people engaged and entertained you also want to connect with them on an emotional level. You get them to connect with the brand, and you will likely have yourself a new customer. Good quality animated video can help brands connect with potential customers on this emotional level using Animation in websites.
The business that provides more serious services or products may be reluctant to let their animation video show too much emotion. They often prefer to present their brands with the more neutral tone, Which does help them to maintain professionality, but can also come off as a little dry at times if people are not able to relate to the characters in the video.
Many business people might think of animation and think of wild cartoon characters with the exaggerated features, but it takes just a subtle touch to give the characters that relatable appeal to viewers.
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Most animated business videos provide the viewers with a fun and recognizable character to connect with. It does not necessarily need to be a mascot. It can just be a regular person who you think your potential clients would relate to. And they relate to that person by showing the same range of the emotions as customers. For example, the character goes through happiness, frustration, contentment, confusion and panic throughout the animation video. The facial expressions are all the suitably subtle and keep the professional tone.
If you just wanted to list the benefits of your services or product simply, you wouldn’t bother with the video. You can quickly do that in writing. What video offers you that no other medium are those eye-popping visuals that move. When creating an emotional connection with the people, you want to play with the size of visuals to make them convey various things in the video.
You are probably well aware that different colors affect people in the various ways. If your brand has a specific color palette, then it is prudent to use those colors, so the viewers connect to the video to your brand.
If you don’t have a color palette in mind to use, then using bold primary and secondary colors is normally a good bet, as people are naturally drawn to these colors. Especially with whiteboard animation, you can use colors to make certain elements of the video stand out while leaving others grey, so they are more in the background. Specific colors also connote certain things. If you have dollar signs in the video, people are going to expect them to be green and if you are showing hot and cold, it is a good idea to use red for hot and blue for cold, as that’s what people expect to see when you are talking about hot and cold.
There are many ways to get the coveted emotional connection with viewers using Animation in websites when you choose animation design.